Punching well above its weight in chic, original fashion, Busby & Fox plants itself firmly at the luxe end of the style spectrum — and as of December 2025, Cardiff was in on the secret. Known for timeless pieces that genuinely flatter, everything here works hard in your wardrobe, taking you effortlessly from dressed down to dialled up, always with a signature twist. If you’re forever chasing that trop stylé edge, consider this your new fashion fix.

From florist to fashionista, Emma Vowles launched Busby & Fox in 2014 as a humble Totnes boutique — then watched it bloom into eleven UK stores (with no signs of stopping). Come 2019, the brand introduced its own label, with sustainability woven into every piece. Her goal? To put an end to those “what on earth do I wear?” moments, with a collection where every piece plays nicely together — effortless, versatile, and ready for anything.

Fast forward to today, and the ship is steered by a 90% female team, with Emma Vowles leading the charge on collections designed around real-life dressing. Comfort? Check. Style? Obviously. Looking good without overthinking it? Absolutely. And if wardrobe indecision strikes, jewellery, accessories and lifestyle pieces are all on hand to pull things together. Expect timeless over trend-led, with capsule pieces you’ll keep coming back to. Dream wardrobe, sorted.